Title:  The Power of Active Agers

The world is getting older and you can’t stop it, with over 17% of the population projected to be 65 and older by the year 2100.  There are over 100 million adults 55 and over in North America who are consumers of products or services, yet despite this group accounting for over 40% of all consumer spending, they are largely ignored or stereotyped in most marketing efforts. Given the growing list of unmet needs that adults have as they get older, there is a significant opportunity for organizations to create solutions that are more usable, desirable and marketable to older adults.

About Jeff

Jeff Weiss is President and CEO of Age of Majority, which breaks the myths and crushes the stereotypes and stigmas associated with aging. As a Baby Boomer with over 30 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why major brands and corporations are missing the boat on the over 55 crowd and he knows what’s necessary to take advantage of this largest and fastest growing segment in business.